PRODUCT HIGHLIGHT: HABIT COFFEE
Bryan is one of those people you can instantly like. He has a great energy and someone that just feels comfortable to be around right off the bat. We find a cup of Habit Coffee, Bryans signature coffee bean to be the same. Classic, consistent, not trying too hard. Each morning we brew it in the shop, we find ourselves saying "that is a good coffee". No matter how much produce there is to unload, getting a pot going is the first thing Keenan, our head farmer will focus on when he gets to the shop. Its so good drip is all we do! Below we let Bryan tell you about it in his own words.
Habit was crafted as a coffee that my wife, best friends and family would love. People who all love coffee but were always thrown off by the fruity & adventurous flavour profiles common in specialty/third wave coffee today. I wanted to create something classic & consistent that they could rely on every morning. Day in, day out, something that could be enjoyed without fussing over parameters, ratios & flavour profiles. Talking about coffee with friends and loved ones, the idea of diner coffee always came up when discussing their favourite memories of coffee. So, I wanted to create a coffee that everyone could enjoy at home that would take them back to their favourite diner. The name "Habit" plays off of the ritual of drinking coffee itself, but also references the fact that Habit Coffee Club delivers coffee to you every month so that you don't have to ever worry about running out.